For the people fortunate enough to not know any of this stuff. A Scroll of Resurrection is a program Blizzard has to get current players to pester their friends, who’ve left the game, to start playing again. The current player then gets a unique mount and a free month if the person actually reactivates their account. Yes, this is much like if Anheuser-Busch offered people a free keg and a cooler to get their friends in AA to start drinking again.